There are many aspects that make up a great website, and your business needs to take advantage of each one. Thats why I have put together this top ten list of all business website essentials you must have to create a profitable website.
When creating a navigational menu for your website you have to keep it simple so people understand what your selling. The best way to do this is to organize your products & services into categories and subcategories. You have to break down all your services and place them in the right categories so people can clearly see what you do. Your menu must convey exactly that, since you only have a few seconds of their attention you must make it as easy as possible for your visitors to find their way around. Just like opening a store on a busy street, before letting people in you must organize all your products and place them in the right shelves or sections of your store so people can find them.
- Create a Category Tree
- Organized Menu
- Organize your website sections
- Get it ready for traffic
Since you only have a few seconds to grab your visitors attention you need to use your unique design to help you do just that. Before visitors see anything else, they see your overall design and judge the book by its cover. Your website design and theme must be tailored to your potential customer base. Think of the apple store and how they grab your attention using great presentation and design. They convey a clean, modern, tech savvy design to attract their customers. If your design is not right your website will get overlooked by customers who are window shopping from site to site.
- Get the POP effect when people land
- Grab their initial attention (3 seconds)
- Stand out with your Brand
Once you have grabbed your visitors initial attention and bought yourself a few more seconds, your website has to let them know what they need to do on your site and take some action. The website must present right away your message. Whether you want them to call, fill out a form, or buy your product via shopping cart, you have to be very clear and direct. Just tell them what you want them to do on your website.
- Call to inquire about your services
- Fill out a contact form
- Purchase your product via store
So you got your customer to stay on your site and explore, now your website has to keep them there engaged as long as possible. This means your layout and content must be presented in an interactive way. Throughout your website you should have places where people can play with your content and explore. This means videos, pictures, and other various widgets you can place on your site to engage with your customer. This is similar to BrookStone’s having a remote control helicopter you can play with while your shopping, or the Apple store letting play with all their gadgets so you will stay longer and possibly buy something.
- Content Layout must be clean
- Easy to explore
- Videos and Pictures
Every part of your website must within the 2 click distance. You dont want to make your website too deep and complicated so people get lost and cant find their way. You must convey to your website visitor a clear way to get around your website and find what they need to take action. Your website has to be designed like a bubble that keep people inside your site as long as possible. Every section must be reachable from every part of your site, you dont want any hidden pages so the structure is key.
- dont make it too deep
- design it like a bubble
- no hidden pages
- easy access to each page
Your content has to sell, and your visitors do read on your website. Separating your content into bite size sections allows your visitors to find and read exactly what they are looking for. If you get people to read through your site you can keep them there for an extra few minutes, so you content has to build value in their mind. If you got them interested enough to read they are interested enough to take action and call, signup, or buy.
Making your website more personal creates trust and authenticity. If you website only has written content it will make you look robotic and uninviting. Just like someone visiting your brand new store and not seeing a single person who works there make the place look empty and deserted. Adding social media make you look alive and active since people can see your latest posts and see all your fans on facebook. You can add pictures of you and your staff, implement a chat box to welcome new visitors, and add video and audio testimonials.
- Social Media
- Video & Audio Testimonials
- Staff Pictures
If your going to build your website you need to build it using WordPress. WordPress provides you with a backend dashboard to login and update your site anytime you like. You can update pictures, text on pages, menu or virtually anything else you want on the fly. The costs of upgrading the site is low since its so easy to use and organizes all your content the right way. There are thousands of plugins you can use to customize your site, and most of the features you will ever need have already been created so you can grab them for free.
- Backend Dashboard
- Many Plugins
- Easy to update
- Safe and Secure
- Very organized
- Create ecommerce stores
- Create membership sites
You have to keep your website fresh by updating it on a consistant basis. You cant just build your site and let it sit there collecting dust. You have to publish on your blog regularly so visitors can see someone is taking care of the site. If you let your website become stale your Google rankings will suffer. Your visitors will think you have abandoned the site and leave as well. Just like having a store that still has a Christmas sale sign in April, you think they are no on point.
- Dont let your website get stale
- Show your up to date and active
- Dont fall behind on your content
If you invested your time and money into creating an amazing business website you need to know if its working. Using Google Analytics you can track to see who has visited your site and and what they are doing in there. If your sitting in the office of your brand new store and never look inside while people are shopping, you will never get a true feel for what working and whats not.
Your website is a constant work in progress. Your website is never actually ever complete because you have to keep adding to it and building it out to improve results. Your website can make you money while you sleep, generate you consistant leads and convert your traffic.